European associations form audience measurement coalition

More specifically, part of its remit is to support European Union lawmakers considering a European Commission proposal to reform its ePrivacy directive.

It is calling for European lawmakers to maintain a level playing field of between all providers of audience measurement by ‘removing artificial distinctions between so-called first-party and third-party providers and to adopt enabling language that reflects the diversity of service providers who are using audience measurement to inform strategic decisions and improve service delivery to EU citizens'.

The coalition comprises the following associations: AGOF (the central German association for neutral online audience research); EBU (the European Broadcasting Union); EFAMRO (representing market, social and opinion research providers in Europe); ESOMAR (the global body for the research, analytics and insight community); News Media Europe (representing news media in Europe); and WAN IFRA (the World Association of Newspapers and News Publishers). 

The coalition has presented its first joint position statement here.