Ex-George Street director heads to Australia

AFS are based in the Melbourne area and offer CATI and CAPI services in the Australian and New Zealand markets.

The firm also provides a respondent recruitment service and this is an area it is looking to expand under Primrose’s leadship.

AFS chairman Drew Le Grand said: “This is a critical time for AFS and a time of considerable investment in the business. Someone of David’s experience will be of great value to us as we drive the company forward.”

Primrose was a research director of George Street Research until its closure in September last year. Prior to his move to Australia he spent several months as director of market research at RFM Research.