Ex-Incite directors set up insight activation agency

Tonolini is a brand marketer and researcher who has worked with clients such as BP, Whirlpool, Kodak and Carlsberg.

Strive aims to “complete the missing link for clients between insights and business action”.

“Research agencies and consultancies alike are still only delivering insights, whereas brands nowadays need actionable next steps to present to the C-suite,” said Thomas (pictured, with Walker and Tonolini). “Insight departments are under increased pressure from all corners to find a way forward and inspire their business, not explanation of what’s already happened – we set up Strive to deliver this.”

The new agency is based in Waterloo.