Ex-Ipsos ASI president Hedde to lead Schlesinger Interactive

US— Schlesinger Associates has named Anne Hedde as managing director of Schlesinger Interactive, a new division that brings together all the data collection firm’s online activities.

Hedde (pictured) has spent 20 years working in client management and general management roles and was last at Ipsos ASI where she held the title of global president. Before that, she had a spell as global president and CEO at Lightspeed Research.

Schlesinger Associates CEO Steve Schlesinger said: “This appointment underscores our commitment to developing our capabilities and efficiencies to meet and exceed growing client needs and add value to our service. Anne has a proven track record of success in driving and developing global online data collection and brings a unique depth of experience to the role.”