Eye-tracking company Sticky gets $3m in funding

Sticky uses eye tracking software that aims to provide brand advertisers with objective data to improve their digital performance and can track an entire ad campaign with a dashboard interface.

Sticky founder and CEO Mathias Plank said: “We are looking forward to working with leading tech investors Conor and Northzone.  Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionise this industry. Our mission is to help clean up the digital wasteland of advertising.”

Sticky is the rebranded name for EyeTrackShop, which last year raised $3m in series A funding from Northzone and was spun out of eye-tracking technology company Tobii in 2010.