NEWS4 August 2010
UK— Co-creation and social media researcher Face, together with the London Co-Creation Hub, is conducting a study of how market researchers use social media.
Face said the study “will be a comprehensive look at social media trends in the research industry and will cover all aspects of research, from brand teams, to agencies, to freelancers”.
The agency is running an online survey asking about market researchers’ social media lives as the first stage of the study.
The plan is for the ‘Social media in research’ study to become an annual occurence, with the first results due to be published in October.
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
2 Comments
Kathryn Korostoff
15 years ago
Love the idea, but surprised the Qre designer didn't provide options for more MR stakeholder types: panel companies, MR software companies, MR media companies, and MR training companies. Also, maybe I am being too "American" but I am not sure all of my clients would select "brand." to indicate client-side MR. Perhaps this is all by design though.
Like Reply Report
Francesco D'Orazio
15 years ago
Hi Kathryn, thanks for your feedback. Agree with you on Client-Side, we can add that alongside Brand. When it comes to the MR stakeholder types, for this first study we are looking at establishing correlations between broader categories like qual/quant or agency/client/gov and the use of social media. The next chapter could definitely be about digging deeper in each category... cheers, Fran
Like Reply Report