Facebook launches creative mobile ad platform

The Creative Hub will show ad creatives the range of formats that they can choose from, as well as ad specs for both Facebook and Instagram. It will offer case studies and information on best practice, as well as targeting tips, and opportunities to work simultaneously with colleagues in different locations. Another feature will allow them to create and test mock mobile ads. 

In Advertising Age, Facebook’s Creative Shop’s chief creative officer Mark D'Arcy described Creative Hub as "a manifestation around the enormous growth of mobile".  

"There’s this accelerating growth of engagement in mobile, with the ability to reach people at different times for different reasons. But creativity helps you reach those people," he said.

The tool is expected to go live on Tuesday.