Facebook still dominates social networking but teen frequency falling

The drop in frequency is even higher among teenagers with 64% of 16- to 19-year-olds using the network less often. According to the research, reasons given for declining use include members being less interested than they used to be ( 45% overall, 54% for teens), they’re bored of it ( 37%, up to 50% for teens) and that it’s not as cool as it used to be ( 18%, climbing to 27% for teens).

However Facebook remains the top social app overall, used by 43% of internet users.

As multi-networking flourishes, smaller, more specialist platforms like Pinterest, Instagram and Tumblr are growing. Snapchat is the fastest growing app – up 56% since start of 2014 and particularly popular with the teen demographic.

GWI involves interviews with more than 170,000 users across 32 markets.