Firefish appoints King as qual group head

King, who has previously held positions at 2CV and Kadence International, will aid the business’s continued expansion in her new role.

“One thing I am keen to work on is the role of business to help solve social issues, with a particular interest in sustainability,” said King. “I think research will have a really important role to play in helping to drive the social and sustainability agendas and can’t wait to work with firefish and its clients in this area”.