ForeSee to measure House of Fraser customer satisfaction

The agency, previously called Foresee Results, already has a working relationship with House of Fraser and was appointed to measure customer satisfaction on the retailer’s website earlier this year.

Robin Terrell, executive director of multichannel and international at House of Fraser, said: “The customer experience across all touchpoints is of paramount importance to us, and it is critical that we measure in a way that provides accurate data and analysis that helps us prioritise improvements.”