Former Britvic marketing director launches brand activation agency

Pilgrim Marketing combines ‘business strategy and brand positioning with creativity and research'.

“Clients certainly don’t need yet another run-of-the-mill breakaway creative agency," said Marsden (pictured far right).

"Pilgrim’s unique combination of senior ex-clients and agency leads means we really get the consumer and trading challenges today’s brand owners face, and can then bring their brands to life from strategy to store in more powerful, relevant and creative ways along the path to purchase.”

Marsden was marketing director at Britvic until 2008, and subsequently ran a consulting business and held a number of non-executive director roles.

The rest of the Pilgrim team includes: James Sewell (pictured far left), former group sales and marketing director of Alternative Networks; managing director Toby Moore (pictured centre right), former founding partner of shopper marketing agency Mesh Marketing; executive creative director Laura Auchterlonie (pictured centre left), former creative lead on a number of food and drink brand campaigns; and head of research Rob Waddington.