Forsta launches experience tool for retailers

The tools, called Retail HX, aims to remove siloes in customer experience data and try to help brands provide a more cohesive omnichannel shopping experience.

Retail HX helps retailers see all their customer, employee and brand data in a single location, to allow clients to gather and act on feedback across digital and in-store channels, run brand tracking and test campaigns.

Users of Retail HX can also manage their online reputation and analyse each stage of the customer journey, as well as offering issue-resolution processes and integrations with third-party technologies.

Kyle Ferguson, chief executive officer at Forsta, said: “The omnichannel shopping experience is here to stay and consumers are looking for a seamless integration between online and offline brand interactions.

“To avoid succumbing to the ‘one and done’ customer epidemic retailers must optimise every touchpoint to foster lasting consumer loyalty.”