Four agencies create The Plus Group

The Plus Group will aim to provide a more integrated range of services across the four companies and support a partnership-focused approach to business.

The organisation will be headquartered in London with regional offices in Dubai, Riyadh, New York and Athens.

In the group, PRM will offer strategic communications and marketing skills, NaF (NEEDaFIXER) is known for producing films and content narratives, Spandy focuses on talent, and Them Again on creative and innovation.

Sofia Panayiotaki, group chief executive officer at The Plus Group, said: “The launch of The Plus Group signifies our commitment to redefining brand storytelling.

“Combining the unique strengths of our agencies allows us to provide a comprehensive range of services under one roof.”