Fox taps TrueAnthem to trace social sharing of TV shows

Fox will use the findings to tailor marketing campaigns for its shows. The TrueAnthem technology will measure audience awareness, engagement, viral distribution and influencer metrics across Facebook, Twitter, Google+ and LinkedIn.

Melva Benoit, SVP of audience intelligence and research strategy, at Fox said: “Social TV is a key priority for Fox, and in order to drive social conversation with our viewers, it’s critical that we understand the way they interact with our content.”