FreshMinds chief names new research leader

Müller joins from Oxford Strategic Marketing, where she has worked as an associate since 2009. Prior to that she was interim managing director at Opinion Leader, a UK business strategy director at Research International, Vodafone client leader at Kantar and has also worked clientside at United Biscuits and Diageo.

FreshMinds CEO Caroline Plumb (pictured) said: “We were looking for a dynamic individual with solid commercial knowledge and proven skills in delivering excellence to clients. Annette is all these things and more.”

Leathwood, Müller’s predecessor, takes up his new role in October.