GfK appoints Howitt as digital lead

Howitt, who joined GfK in June of this year as head of mobile insights, will spearhead the promotion of GfK’s digital media research capabilities and solutions in this newly-created position.

“Making sense of the digital landscape is a clear priority for GfK,” said Anthony Norman, managing director of GfK’s retail and technology division in the UK. “As digital lead, James will spearhead our efforts in this area to deliver our industry leading solutions that empower clients with the insights they need to stay ahead in the fast- moving digital space. I’m delighted to have someone of his calibre leading the team.”