GfK appoints Oli Bailey as business development director

Bailey will have a focus on integrating the global mystery shopping offer with the company’s brand and customer experience solutions to help clients better understand today’s complex consumer purchase journeys.

“I’m hugely excited to be joining the GfK business,” Bailey said. “Combining the company’s leading global mystery shopping offer with GfK’s unrivalled capabilities in retail data collection and analytics provides a truly unique market offering.”