GfK finds Hungarian researchers most trusted in 19-country survey

The level of trust in researchers stood at 77% in Hungary, while French respondents had the lowest level of trust in the profession at 49%.

Other countries where researchers scored highly in the trust stakes were Romania ( 73%), Poland ( 69%), Germany ( 68%), Sweden ( 68%), Spain ( 67%) and Bulgaria ( 67%). In the UK, the level of trust in market researchers was 53%.

Levels of distrust were highest in Turkey ( 54%) and the US ( 53%).

Globally, 55% of respondents rated researchers as ‘trustworthy’, higher than professions including lawyers, bankers, journalists, managers and politicians.

The fire service again topped the poll with a trustworthiness rating of 94%. A total of 18,800 respondents across 19 countries were surveyed to compile the index.