GfK names innovation manager for custom research arm

Wirth (pictured) joins GfK from MarketTools where he was director of advanced analytics. Before working at MarketTools he spent seven years as marketing sciences manager at GfK’s German headquarters.

In his new role he will focus on digital strategy in directing the custom research division’s innovation processes.

Phyllis Macfarlane, chairman of GfK NOP UK, said: “We are delighted that Norbert is rejoining GfK. He brings with him not only his extensive marketing sciences expertise, but also outstanding knowledge of recent innovations in and around the market research industry and especially the digital research market.”

Wirth will be based at GfK’s London office.