GfK wins New Zealand radio audience contract

GfK will provide data on radio use with a combined methodological approach.

In three surveys per year (increasing to four per year from 2017 onwards), 18,000 representatively selected individuals will log their radio use over a period of seven days; with 80% responding via a paper diary and 20% via an electronic diary.

GfK will also launch GfK Radio Insights, a new initiative for the New Zealand market, which will consist of behavioural research to add context to the radio ratings.

With this new contract, the commercial networks, public broadcaster, and independent stations will join the same radio ratings system for the first time.