Glow updates consumer data tool

Running bi-weekly across Australia, the US and the UK, the Omnibus survey tool covers a nationally representative sample of 1,000 adults aged 18 or above in each market. 

The updated research tool will offer users real-time data access, interactive analysis and flexible data outputs, and will focus on understanding consumer attitudes and behaviours.

Troy Kohut (pictured), global client services director at Glow, said: “As consumer dynamics continue to shift rapidly, it’s essential to have access to insights that are both immediate and authentic.

“Glow’s omni empowers researchers, marketers and agencies with fast, actionable insights directly from the people who matter most – their customers.”