Greenlight launches data science and audience insight department

The new division is intended to help clients better understand new and existing audiences by combining interaction, attitudinal, descriptive and behavioural data. 

It will run alongside Greenlight’s other services, including programmatic display and design & build. 

“This new service means that we’re truly becoming a data-first agency, taking a firm customer-centric approach to deliver a competitive advantage to our clients," said Bednarz.

"We’re so excited to get to work, helping both new and old clients alike to truly understand their customers, what makes them tick and how it can further support their business growth.”