Hightouch and Databricks release audience management platform

The platform, called Hightouch for Offsite Media Networks, will allow retail users to build and activate AI-supported custom audiences across more than 50 media channels, including connected television platforms and walled gardens.

Key features include predictive targeting tools and a visual audience builder based on first-party data.

The platform uses composable data, which is broadly a data analytics framework that allows users to tailor their analytics functions to their requirements. 

Tejas Manohar, co-founder and co-chief executive at Hightouch, said: “By layering Hightouch’s self-service tools on top of the Databricks foundation, retailers can build and monetise differentiated custom audiences faster than ever before.”

Rob Saker, global vice-president retail at Databricks, added: “Our partnership brings together the benefits of Hightouch’s self-serve audience builder and the Databricks Data Intelligence Platform to help customers build better offsite audiences and drive more ad sales.”