NEWS12 December 2012
AUSTRALIA — Nielsen has appointed IAB Australia CEO Paul Fisher as managing director of its media business across Asia Pacific, the Middle East and Africa.
Fisher will take up the role early next year, just shy of five years in the top job at the trade association for interactive advertising. The search is on for his replacement.
In his time at IAB, Fisher worked with Nielsen on the creation and implementation of a hybrid measurement system to track online audiences using a combination of panel and server-side data. Work began in 2009 but it wasn’t until 2011 that a contract was officially awarded and the first data was released.
IAB Australia chairman Mark Britt said: “Paul has been a champion of the digital industry through a huge period of transformation.”
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1 Comment
Greg M
13 years ago
Does anyone see how this reflects poorly on the relevant parties? Nielsen wins the tender, Fisher receives a plum regional role. What's more concerning is the commerciali-in-confidence data Fisher was privy to during the tender, which can now be used in a commercially competitive manner.
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