IMS Health buys Incential Software

The acquisition will combine IMS Health’s healthcare information analytics, managed services and technology with Incential’s suite of life science-optimised software and aims to give clients immediate access to information and services to support critical aspects of sales force strategy, planning and implementation.

IMS Health vice-president and general manager, commercial effectiveness services, Lisa Kerber said: “Every life sciences company, across every commercial operation, is looking to tap the power of data-driven, technology-enabled solutions to make their sales compensation plans more efficient, effective and aligned.”

The purchase follows the acquisition of social media analytics company Semantelli Corporation last month.