InMoment adds video feedback to platform

The platform now includes integrated video voice of the customer feedback, analysis and reporting. 

The company has partnered with Voxpopme to combine the latter's video capture, transcription and compilation offer with InMoment’s analytics and reporting technologies. The resulting tool allows customers to leave a video message about their experience via their mobile devices, tablets and desktop/laptops.

Users can manually search, clip and display segments by topic and demographic. The tool is currently available in 19 languages. 

"Video is the most personal communication medium available, and customers of all ages and backgrounds are embracing it as a way to share their experiences," said InMoment founder and CEO John Sperry.  

"For years, we've seen the undeniable impact customers’ words and voices can have on engaging stakeholders in customer experience initiatives and driving change across organisations. Video feedback reveals yet another layer of emotion and meaning, and has the ability to affect even wider and deeper changes both inside and outside organisations."