Instantly partners with Viggle

The new agreement will give audiences and insights platform Instantly access to Viggle’s registered user base of 10 million people to measure the impact of mobile advertising within the mobile app.

Viggle users will be able to earn Viggle points — which can be exchanged for rewards including music, TV shows and eBooks — by participating in market research and ad effectiveness studies supplied by Instantly.

“The expanding presence and integration of mobile in our everyday lives gives us more insight into what people are seeing, hearing and experiencing than ever before,” said Edan Portaro, Instantly’s executive vice president of mobile innovation.

“By partnering with Viggle, we are tapping into this great mobile resource to provide brands with an accurate understanding of their advertising campaigns’ success.”