NEWS29 September 2011
FRANCE— Ipsos has completed a €200m share issue which will provide part of the funding for its takeover of Synovate.
Eleven million new shares wil be listed on the Euronext Paris stock market tomorrow, on top of around 34 million already in circulation.
The remainder of the €596m the agency is paying for Synovate will come from a new loan, existing credit lines and cash.
The purchase of Synovate, the research arm of media group Aegis, was agreed in July. Together the companies will be the world’s third-largest research agency by revenue.
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