NEWS29 April 2013
UK — Ipsos Healthcare has launched Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies) to examine the day-to-day challenges of living with a chronic disease.
The studies will start with Psoriatic Arthritis and look at patient perspective on the quality of life, medication, and pathway to diagnosis, and aims to help pharmaceutical and biotech companies identify wider patient-level and market opportunities.
Initially available in the UK, France, Italy, Spain and the US, they will be delivered in collaboration between the disease experts from Ipsos Healthcare’s Global Therapy Monitors teams, and the anthropologically trained researchers from Ipsos’ Ethnography Centre of Excellence.
Victoria Guyatt, deputy head of Ethnography at the qualitative research arm Ipsos UU said: “Ultimately, ethnography has the power to change the way the pharma / biotech industry views patients, putting them at the centre of decision-making.”
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
1 Comment
Armando Abrero
12 years ago
I see the wisdom of ethnography in disease research. As true in every rare disease, only real patients can describe with precision how it is to feel and live with psoriatic arthritis. Easiest way to find real patients is through online support sites such as http://www.livingwithpsoriaticarthritis.org/, which has close to 1500 members and growing. If you suffer from the illness, or conducting a research on it, you might want to check out the site. Signing up is a breeze and the moderators are just so warm and friendly.
Like Reply Report