Ipsos Healthcare launches text analytics offer

Therapy Mining is a collaboration between the disease specialists of Ipsos Healthcare's global therapy monitors team and the methodological specialists of its healthcare advanced analytics team. 

The offer is based on a large number of posts and blogs collected from online patient forums, which are then coded and statistically analysed using machine learning. The analysis technique was developed to address the pharma- and disease-specific language and abbreviations used by patients. 

Subscribers to the service can access insight around issues, concerns, emotions, disease impact and unmet needs; the study also looks into patients’ perceptions of drug categories, brand buzz and brand associations within a specific category. 

The first study will focus on diabetes discussions in the US and UK, with a roll-out across other therapy areas and markets planned.