Ipsos names COO for the Middle East

Tabba (pictured) will continue to serve as managing director at Ipsos Jordan and oversee Ipsos Loyalty activities in MENA as regional director.

He has worked in the industry for the past 20 years and oversaw Ipsos’ launch in Jordan in 1998. In his new role he will be responsible for the firm’s activities across Kuwait, UAE, Saudi Arabia, Bahrain, Lebanon, Syria, Egypt, Morocco, Iraq and Jordan.

As well as his position at Ipsos, Tabba is a board member of the Jordan chapter of the International Advertising Association, where he served as president between 2007 and 2009.