IRM acquisition marks launch of Confirmit Australia

The acquisition of IRM will enable Confirmit to better serve the expanding Australian, New Zealand and Asian markets.

IRM has acted as Confirmit’s long-term reseller for more than 11 years, providing local sales, support, training and consulting services for Confirmit. Existing customers include the NRMA, The Online Research Unit, Pure Profile and Fairfax Media.

IRM’s general manager, Chris Breslin, will join Confirmit as country manager.

The newly combined business will be based in Sydney and will be known as Confirmit Australia.