NEWS3 October 2017
US – Corporate engagement business, ITA Group, has acquired Boston-based market research and strategy firm Chadwick Martin Bailey (CMB) for an undisclosed amount.
CMB has been in business for 30 years, specialising in data-driven market strategy for market segmentation, brand health and positioning and customer loyalty.
Tom Mahoney, ITA Group chairman and CEO, said: "Organisations are demanding to know the future. They want predictive analytics that allow them to capitalise on their existing assets and create new opportunities for growth. This acquisition will give our clients and prospective clients the data-driven insights that can further drive their business."
CMB co-founder and chair, Anne Bailey Berman, added: "I am confident combining our complementary expertise will strengthen our current offerings and carve out new opportunities in our respective industries."
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