IVisual creates AI branding intelligence tool

The tool is designed to help automate and optimise the branding and packaging development process.

The company said the tool would combine its products colour science (Color Passport), design semantics and predictive intelligence to anticipate how consumers will perceive a design and make decisions.

The tool will be made available to brands and agencies through the iVisual platform.

Design-to-print company Athena Graphics, headquartered in Roeselare, Belgium, and market research firm One Inch Whale, headquartered in Hasselt, Belgium, are also investing in iVisual.

Julie Dumoulin, chief executive at iVisual, said: “We are incredibly excited about the launch of iVisual technology and its potential to rewrite branding and packaging development standards.

“The involvement of Athena Graphics and One Inch Whale strengthens our ability to support the entire value chain. We will soon start testing our first prototype with a few selected agencies and brands.”