NEWS13 July 2015
UK — Kantar has consolidated its activity in Israel so that its Millward Brown licence will transfer to TNS.
Until now Kantar’s local activity in market research has been through TNS (also known as TNS Teleseker), Kantar Media and Millward Brown licensee Shiluv, which introduced a number of Millward Brown solutions into the market.
In October the licence agreement between Millward Brown and Shiluv will terminate and Millward Brown’s licence in Israel will be transferred to TNS as of November 1st 2015.
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