NEWS31 January 2011
US— Kantar Video has appointed Andrew Latzman as senior vice president of research and Aaron Manchanda as vice president of engineering as it prepares to take its Videolytics platform out of public beta and on to a full general release in the spring.
Latzman moves to the role from Dynamic Logic/Millward Brown, also part of WPP, where he held several positions and was most recently vice president of innovations.
His new role at Kantar sees him take responsibility for leading the research team and designing analytical and optimisation tools for the Videolytics platform.
Manchanda, meanwhile, joins from Tremor Media where he led engineering for the firm’s video campaign analysis platform. At Kantar Video, he will lead the engineering team.
Kantar Video CEO Bill Lederer (pictured) said: “As veteran product innovators in the marketing research space, Latzman and Manchanda will build functionality into our Videolytics platform with a continued eye towards the advertiser’s bottom line.
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