NEWS4 February 2015

Kantar Worldpanel appoints retail director

UK — Kirstin Knight, former head of own brand marketing at Sainsbury’s, has joined Kantar Worldpanel in the newly created role of director of its grocery retail division.

Res_4012852_Kirstin_Knight___director_at_Kantar_Worldpanel

Knight (pictured), who has more than 20 years experience in the retail sector, will head the consultancy’s portfolio of retail clients and manage the company’s team of UK retail specialists.

Tim Kidd, managing director at Kantar Worldpanel, said: “Kirstin’s appointment to the Kantar Worldpanel commercial board is a real coup for our business. The creation of this senior role reflects the importance of our grocery retail business and our commitment to our retailer clients.”

Knight said: “Grocery has never been more dynamic or competitive, and more than ever retailers need data-driven insight to inform their business decisions.”