Lifestream hires two

Hitchen (pictured) previously worked as a freelance insights specialists focused on customer experience.

Tim Schiller has joined Lifestream’s US team as client sales director. Before joining Lifestream, Schiller was a consultant at IRI.

Both Hitchen and Schiller will focus on developing new revenue streams from both existing and new clients in Europe and the US.

The two appointments follow Lifestream’s recent rebrand, having previously been known as Big Sofa Technologies.

The rebrand was launched as part of the company’s shift towards AI-enabled data analytics.