LiveRamp expands Kantar partnership

The agreement will allow LiveRamp clients to access shopper behaviour insights from Kantar’s Worldpanel division through demand-side platforms and in the LiveRamp Safe Haven ‘clean room'.

The partnership will initially focus, with immediate effect, on UK, France, Spain and Brazil and complement an agreement on Kantar’s Lift and Profiles audience segments, which are available to LiveRamp clients in the US.

Natalie Babbage, global media director, Worldpanel division, at Kantar, said the partnership “creates new opportunities to optimise media investments and to more accurately target and engage the right consumers with great messages and offerings.”

Sylvain Dupuis, head of data and analytics at LiveRamp, added: “We are extremely pleased with this partnership, which strengthens our relationship with Kantar.

“This partnership offers more precise targeting for advertising campaigns that brands will be able to run with their consumers.”