M3 takes on Epocrates staff as QuickRecruit wraps up

The two healthcare specialists have had a co-marketing agreement since January 2012, however that deal has also come to an end.

Both developments follow the takeover of Epocrates by athenahealth, which is a provider of cloud-based electronic health record, practice management and care coordination services.

Epocrates’ main business line is providing physicians with disease, drug and healthcare reference tools. Following the takeover, Epocrates has “a renewed commitment to its core mission,” said senior vice president Heather Gervais in a note sent to Epocrates’ market research customers.

“As such, we are making changes to our market research offerings,” wrote Gervais. “Effective immediately, Epocrates will no longer sell QuickRecruit panel/fielding services. Instead, we will focus exclusively on our MedInsight Q&A and Survey Services.”

Gervais said that any outstanding panel projects would be managed to completion.

The Epocrates staff joining the M3 team are Marilyn Blumenthal as client specialist, Sheryl Lowenhar as strategist, Michael Wildt and Estuardo Torres as vice-presidents of market research, Amir Forouzan, Beth Reilly and Ambika Sikka as senior project managers, and Michael Bondiskey as project manager.

In addition, M3 has hired a further 10 new members of staff:

• Bill Friedrich, director of research services
• David Deutsch, SVP qualitative research
• Alex Boethis, bidding and procurement manager
• Angelina Yatsenko, assistant director of operations
• Andrea Ralyea, senior project manager
• Priya Ramnarayan, senior project manager
• Rob Warpas, account manager
• Duane Joseph, account manager
• Leo Ladyzhensky, director of programming services
• Victor Ochkovsky, programming and data processing manager