MarketShare appoints Lucien van der Hoeven as EVP for EMEA

Van der Hoeven joins from GfK, where he was responsible for GfK Panel Services in Belgium and the Netherlands. He was also a board member of Europanel (a Kantar Worldpanel and GfK joint venture).

“Lucien’s track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset to MarketShare,” said Iván Markman, MarketShare COO.

“He joins us at a particularly exciting time as MarketShare continues to grow its EMEA operations rapidly while defining the future of advanced marketing analytics technology and digital attribution.”