McCoy joins Research Runner as consulting director

McCoy has worked in market research for more than 20 years.

At Mintel Group, he ran its journal, Market Intelligence and was responsible for overseeing research methodology for the Global New Products Database (GNPD) as head of consumer research.

In 2010, he joined YouGov as research director, setting up its market reports business, YouGov Reports.

James has explored consumer behaviour across a wide variety of sectors, including FMCG, leisure & travel, lifestyle, technology, media, technology and finance.

Julian Haste, managing director of Research Runner said: “The arrival of James will help us to understand our clients’ needs more fully to provide complete support on quantitative and qualitative projects, as required.”