NEWS3 February 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Fast food giant McDonald’s topped the most effective list for the advertising event of the year in the US – the Super Bowl – according to television and video ad analytics standard Ace Metrix.
McDonald’s Pay with Lovin’ ad achieved an Ace Score of 706, one of the highest Super Bowl Ace Scores while Budweiser, Coca-Cola and Snickers tied for the number two spot.
Ads from Mercedes-Benz, Microsoft, Dodge, Doritos and Always completed the Top 10 list.
Peter Daboll, CEO of Ace Metrix said: “An Ace Score over 700 is about as common as a perfect game in Major League Baseball: 0.06% of all ads over the past five years have scored above 700. McDonald’s has achieved Super Bowl gold.
“For the past few years, we’ve seen a shift away from sheer shock value and slapstick humour toward emotional connectivity in Super Bowl ads. Nearly every ad in the Top 10 embraced this emotional connection with the exception of Doritos and Snickers, which won on humour, attention, likeability and desire.”
The Ace Score is a measure of ad creative effectiveness based on viewer reaction to national TV ads. A sample of 500+ people, representative of the US TV viewing audience scores each ad.
The results are presented on a scale of 1–950 scoring on creative attributes such as Persuasion, Likeability, Information, Attention, Change, Relevance, Desire and Watchability. The list is based on ads that debuted during the beginning of Super Bowl game play through the final whistle on February 2, 2015.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments