Measure Protocol launches consumer insight tool

The tool, called Power Index and part of the Measure Protocol platform, uses behaviours across purchase, search (such as Google, TikTok and Amazon), social media engagement and web visitation to understand digital touchpoint influence on a consumer’s affinity to a brand, influencer or audience.

Power Index uses brand and category level purchase data, as well as brand specific search for publishers, agencies and brand advertisers.

Audiences and brand engagement are composed of cross-touchpoint events such as web visitation, search, app usage, media consumption and purchases.

Owen Hanks, chief executive and co-founder at Measure Protocol, said: “Brands understand that consumer engagement happens across multiple channels and services, and for the first time ever, they can access this data in one place on the Measure platform to drive revenue across the ad and brand ecosystem.

“As we enter into a cookieless world, clients are looking for better behavioural signals to support their business outcomes.”