Mindshare partners with Vidooly

It has been created by the two companies as part of Mindshare’s content model, Content+, led by Devendra Deshpande.

The Kyve platform will provide advertisers and brands with viewer insight which can then be used to develop their digital video and content strategies.

Prasanth Kumar (pictured), CEO, Mindshare South Asia, said: “Millennials in India have transitioned from watching traditional TV to online videos, and consume content anytime, anywhere. Video platforms have been major driving forces behind the rise in original online video programming.”

Subrat Kar, CEO and co-founder of Vidooly, said: “Kyve is a joint effort combining Vidooly’s video analytics technology along with Mindshare’s expertise of new and emerging media. We believe Kyve will be a game changer in digital video marketing.”