Mixpanel completes $200m Series C funding round

The funding means that Mixpanel has raised more than $277m to date, following a $65m Series B funding round in 2014.

Mixpanel said it would use the money for product development and to expand the company in North America, Asia-Pacific and Europe, Middle East and Africa over the next year to 18 month, focusing on go-to-market, product, and engineering.

Amir Movafaghi, chief executive at Mixpanel, said: “This investment enables us to partner with an experienced global technology investor in Bain Capital Tech Opportunities, and is a validation of our long-term product-led growth strategy.

“With this investment, we have the backing we need to win the massive product analytics market.”

Dewey Awad, managing director at Bain Capital Tech Opportunities, said: “The business has a hyper-focused strategy to continue investment in its core product analytics solution, and the management team is maniacally focused on delivering maximum value for customers.”