Mongolian research agency bought by WPP

This is the first deal by WPP in the region. Following the acquisition, the agency will be renamed Y&R Mongolia and its market research business will be affiliated to TNS, which will be the first international research consultancy to establish a presence in Mongolia.

MCS was established in 2008 and provides a range of services including consumer and retail market research services as well as advertising development and events management. Its clients include MCS Asia Pacific Brewery, Dell, Herbalife and JTI. The agency has approximately 45 people.

The acquisition is part of WPP’s strategy to build its network in developing and fast-growth markets and sectors. Mongolia is forecast to grow at 9.5% in 2014, and 10% in 2015, according to the Asian Development Bank.