Mopinion launches online customers analytics tool

The Online Customer Journeys Programme enables companies to capture, analyse and act upon direct feedback from their customer’s online activities in real-time through data-collection tools that enable website visitors to address issues as they occur and on a structural basis.

Mopinion founder and managing partner Udesh Jadnanansing said: “We are the first feedback software supplier to offer a reliable and simple way to capture and analyse individual online customer journeys as they happen on your website.”