NEWS7 April 2010
Some still see neuromarketing as a fringe technique, but California-based NeuroFocus is doing its best to bring it into the mainstream.
The firm, which has been part-owned by Nielsen since 2008, uses electroencephalography (EEG) together with eye-tracking to help companies hone their products and marketing materials.
In this video interview we speak to the firm’s chief executive AK Pradeep and European managing director Thom Noble about the growth of neuromarketing and what the future holds.
Video:
Neurofocus
You may need to use stereo headphones to listen to this video. Sorry for any inconvenience.
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Featured company
-
Town/Country: London
Email: enquiry@voxpops.com
Experienced International filming partner for clients including HSBC, SKY, Unilever and RHS. Our videos make an impact with stakeholders - be they vox pops, video diaries or documentaries. 2023 Aura winners for our automated . . .
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
0 Comments