New business roundup

US online marketing agency Onetomarket has implemented a business intelligence software package from Tableau Software. The tool looks for patterns in clients’ web analytics data and provides ad hoc reports.

In the US, Hispanic marketing firm Grupo Xela has formed a strategic alliance with Hispanic Marketing Insights. The two firms will now offer services jointly, including recruiting Hispanic respondents for market research, focus group moderation in English and Spanish, and study reporting.

Australian healthcare research agency AsteRx has signed up to use business intelligence software provider Inside Info’s QlikView tool. The firm will use the software to track customer data, health trends and prescription anomalies.

US sports media and technology firm Sportgenic has inked a deal with ComScore to provide its clients access to ComScore’s audience data for its range of websites. The deal will give media buyers the chance to see the audience size, reach and demographic composition of the site they are planning to use.

Insurer AXA has signed up to use web analytics firm Speed-Trap’s Audience Behavioural Intelligence system as it looks to optimise the performance of its website, www.axa.co.uk.

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